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ආර්ථික, මුල්‍ය, මානව සම්පත් හා එක්සත් ජාතීන්ගේ ධරණිය සංවර්ධන ඉලක්ක

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AAT-3 310 ව්‍යාපාර සන්නිවේදනය | Business Communication (BC)

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LKR 4,250.00

Introduction to Linux in Sinhala | Linux සරල සිංහලෙන් (LFS101x) 

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LKR 850.00

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විනාඩි දෙකේ කතාවක් | 2 Minutes Story

 

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Let's learn English in Grade 02 | 2 වසර ඉංග්‍රිසී 

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Let's Read the Sinhala Reading Book | Grade 02 | 2 ශ්‍රේණිය සිංහල කියවීම් පොත කියවමු

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Let's Write Letters | Grade 02 | 2 ශ්‍රේණිය සිංහල අකුරු හුරුව

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6 ශ්‍රේණිය : දහම් පාසල් පාඩම් | Grade 6 : Dhamma School Lessons (Buddhism)

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Grade 06 : Mathematics - Circles | 06 ශ්‍රේණිය : ගණිතය - වෘත්ත

 

LKR 250.00

Grade 06 : Mathematics - Data Collection & Representation | 06 ශ්‍රේණිය : ගණිතය - දත්ත රැස්කිරීම හා නිරූපණය

 

LKR 250.00

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මූලික වීජ ගණිතය | Basic Algebra for Secondary Classes

 

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Let's learn Buddhism in Grade 07 | 7 වසර බුද්ධ ධර්මය

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Let's learn Science in Grade 07 | 7 වසර විද්‍යාව

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7 ශ්‍රේණිය : දහම් පාසල් පාඩම් | Grade 7 : Dhamma School Lessons (Buddhism)

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Grade 07 : Mathematics - Construction of Rectilinear Plane Figures | 07 ශ්‍රේණිය : ගණිතය - සරල රේඛීය තල රූප නිර්මාණය

 

LKR 250.00

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මූලික වීජ ගණිතය | Basic Algebra for Secondary Classes

 

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Let's learn Sinhala in Grade 08 | 8 වසර සිංහල භාෂාව හා සාහිත්‍යය

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Let's learn Buddhism in Grade 08 | 8 වසර බුද්ධ ධර්මය

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Let's learn Maths in Grade 08 | 8 වසර ගණිතය

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Let's learn Science in Grade 08 | 8 වසර විද්‍යාව

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8 ශ්‍රේණිය : දහම් පාසල් පාඩම් | Grade 8 : Dhamma School Lessons (Buddhism)

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Grade 08 : Mathematics - Area | 08 ශ්‍රේණිය : ගණිතය - වර්ගඵලය

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Let's learn Science in Grade 09 | 9 වසර විද්‍යාව

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Let's learn Maths in Grade 09 | 9 වසර ගණිතය

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9 ශ්‍රේණිය : දහම් පාසල් පාඩම් | Grade 9 : Dhamma School Lessons (Buddhism)

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මූලික වීජ ගණිතය | Basic Algebra for Secondary Classes

 

LKR 1,900.00

ICT (තොරතුරු හා සන්නිවේදන තාක්ෂණය) - සංඛ්‍යා පද්ධති - Grade 8

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Digital Marketing for Beginners - Summarized Syllabus

01. Introduction to Digital Marketing

02. Social Media Marketing (SMM)

03. Facebook Management

04. Facebook Advertising

05. Instagram Marketing

06. LinkedIn Marketing

07. E-Commerce and Email marketing

08. Content Marketing

09. Search Engine Optimisation (SEO)

10. Search Engine Marketing (SEM) and YouTube

11. Data and Analytics

12. Digital Marketing Strategy Formulation

---------------------

10 Assessments

Digital Marketing for Beginners - Complete Syllabus

Module 01: Introduction to Digital Marketing

01. Marketing and digital marketing

02. What is marketing?

03. What is a marketing strategy?

04. What is digital marketing?

05. Understanding the digital customer journey

06. Customer persona

07. Key concepts of digital marketing 

08. Benefits of digital marketing

09. Digital marketing evolution

10. How traditional and digital media differ?

11. Understanding the future of digital marketing

12. Jobs in digital marketing

------------------------------------------------------

Module 02: Social Media Marketing (SMM)

01. Introduction to social media

02. Why social media is important?

03. What are social media platforms?

04. Introducing social media platforms and audiences

05. How social media affects SEO?

06. How to promote business through social media marketing

07. What is Viral Marketing

08. Social media success tracking tools?

09. What type of social media content converts best?

10. What is the responsibility of a social media manager?

11. Top social media marketing tools to consider?

12. Some common social media mistakes

------------------------------------------------------

Module 03: Facebook Marketing

01. What is Facebook?

02. Why Facebook is important?

03. What is Facebook Algorithm?

04. Facebook Basics

05. Facebook Content Development

06. Facebook Page Management

07. Facebook Community Management

08. Facebook Insights

------------------------------------------------------

Module 04: Facebook Marketing

01. Facebook Audiences

02. Facebook Campaigns Set Up

03. Facebook Pixel and Events

04. Facebook Ad Reporting

05. Facebook Shop

------------------------------------------------------

Module 05: Instagram Marketing

01. What is Instagram?

02. Why Instagram is important?

03. What is Instagram Algorithm?

04. Instagram Basics

05. Instagram Advertising

06. Instagram Shop

07. Instagram Engagement Strategy

08. Influencer Marketing on Instagram

------------------------------------------------------

Module 06: LinkedIn Marketing

01. What is LinkedIn?

02. Why LinkedIn is important?

03. LinkedIn Marketing

04. LinkedIn Advertising

05. LinkedIn Outreach

------------------------------------------------------

Module 07: E-Commerce

01. What is Ecommerce Website?

02. E-Commerce Marketing concepts

03. The online purchasing decision

04. Top Motivators for Shopping Online

05. Advantages of eCommerce

06. Discovery eCommerce

07. Email Marketing Campaigns

08. Email Automation Campaigns

------------------------------------------------------

Module 08: Content Marketing

01. Introduction to Content

02. Why content is important?

03. Introduction to Content Marketing

04. Introduction to Blogging

05. What is content writing?

06. Introduction to the different types of Contents

07. How to write SEO-optimized content?

08. Use of proper Tags (h1, h2, h3)

09. Attractive Title and Headings

10. Understanding your audience

11. What makes good content?

------------------------------------------------------

Module 09: Search Engine Optimisation (SEO)

01. Introduction to SEM and SEO

02. Introduction and Understanding of SEO?

03. Importance of SEO plan

04. How does Search Engine work?

05. Basics of SEO

06. The SEO Process

07. On-Page SEO vs Off-Page SEO

08. Local SEO

09. Keywords in SEO

10. Keyword research and planning

11. How to use google keyword planner?

------------------------------------------------------

Module 10: Search Engine Marketing (SEM)

01. Introduction to Search Engine Marketing (SEM)

02. Keywords in SEO

03. Keyword research and planning

04. How to use google keyword planner?

05. Search Ads copywriting

06. Campaign set-up basics

07. Importance of Video Marketing

08. Video Marketing

09. YouTube Marketing

10. YouTube Account Creation

11. YouTube Advertising

------------------------------------------------------

Module 11: Data and Analytics

01. What is digital data?

02. Why data is important?

03. Google Analytics

04. Using Google Data Studio for Reporting

------------------------------------------------------

Module 12: Digital Marketing Strategy Formulation 

01. Understanding the product/ service or business

02. Understanding the customer and customer decision-making process

03. Understanding customer touchpoints

04. Developing the digital marketing strategy

05. Developing the channel mix

06. Setting up objectives and KPIs

07. Strategy implementation and monitoring

08. Strategy evaluation

------------------------------------------------------

Assessment 01: Develop the Customer Buying Journey

01. Write a Customer Persona for your business’s ideal customer

------------------------------------------------------

Assessment 02: Develop answers for the social media planning questions​

01. What are your goals?​

02. Who is your target audience?​

03. Which social media platforms do my audience use?​

04. What kind of content will you need to produce?​

05. What is your social media marketing budget?​

06. What are your competitors doing on social media?​

07. How do you monitor your social media efforts?​

08. How do you measure your social media efforts?

------------------------------------------------------

Assessment 03: Facebook Campaigns 

01. Select a company/ brand of your choice

02. Pick the objectives you want to achieve from social media

03. Develop a dummy campaign on Facebook Ad Manager

04. Give justifications on why you selected the goal, audience, budget, ad formats and creatives

------------------------------------------------------

Assessment 04: LinkedIn Campaigns 

01. Develop a page (dummy page) on LinkedIn for your business

02. Fill in all the information required for the page completion

03. Share screenshots of your dummy page or page URL

------------------------------------------------------

Assessment 05: Instagram Campaigns

01. Select a company/ brand of your choice

02. Develop an influencer campaign plan on Instagram, including the following.

- Name and the profile of the influencer?​

- Why did you select this specific influencer?​

- What is the campaign you are planning to conduct?​

- How will you evaluate the campaign performances?​

------------------------------------------------------

Assessment 06: Email Campaigns

01. Develop a 3-step email automation campaign for your eCommerce business

02. Develop the workflows​

03. Develop subject lines for emails​

04. Develop the creatives​

------------------------------------------------------

Assessment 07: Blog Articles

01. Pick a business or a brand

02. Select a topic for a blog article to start your year 2023

03. Show the justification for the topic

04. Write the article and feature the keywords within the article

05. Show the internal links to the website

------------------------------------------------------

Assessment 08: SEO a Website

01. Select a website of your choice

02. Conduct an SEO website audit for your website

03. Develop a report on how to improve the website

------------------------------------------------------

Assessment 09: Search Engine Campaign

01. Select a product of your business

02. Develop a dummy search engine advertising campaign for your product

03. Show objectives​

04. Keyword research​

05. Ad copies​

06. Links​

------------------------------------------------------

Assessment 10: Google Analytics

01. Connect your website with Google Analytics

02. Develop a Google Analytics report for your website

Digital Marketing for Beginners - Course Introduction

Digital Marketing for Beginners - Class Guide

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