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Facebook, Instagram, YouTube, Emails වලින් කොච්චර Marketing කළත් හිතපු තරම් Business එකට Sales එන්නෙ නැද්ද? Website එක හරහා Inquiries එන්නෙ නැද්ද? ඒ ඔයාලා, ඔයාලාගේ Target Audience එක හරියටම අදුරගෙන නැති නිසයි. ඒ වගේම Target Audience එකේ නාඩිය බලලා හරිම වෙලාවෙ, හරිම තැනට ඇනපු නැති නිසයි. සම්ප්‍රදායටම කොටු වෙලා යල් පැනපු ක්‍රමවේද භාවිතා කරපු නිසයි. තත්පරෙන් තත්පරේ වෙනස් වෙන, අලුත් වෙන ලෝකයේ Trends එක්ක, තාක්ෂණයන් එක්ක Update නොවුණු නිසයි.
කාගෙන්වත් උදව්වක් නැතුව ඔයාලගෙ Product එක, Service එක හරියටම Online Market කරන්නෙ කොහොමද කියලා අපි සති 12ක් ඇතුළත... ගොඩක් සරලව, මුල සිට අගට, ක්‍රමානුකූලව, ප්‍රායෝගිකව, දන්න සිංහලෙන් සුපිරියටම කියලා දෙනවා. ඒ, සම්ප්‍රදායික Online ඉගැන්වීමේ රාමුවෙන් අයින් වෙලා, Boring නැති හරිම Interactive විදිහටයි.
මේ පාඨමාලාවට එකතු වෙන්න ව්‍යවසායකයෙක්, ව්‍යාපාරිකයෙක් වෙන්නම අවශ්‍ය නෑ. විශේෂයෙන් අනාගතයේ දක්ෂ සහ පරිපූර්ණ Digital Marketer කෙනෙක් වෙන්න කැමති ඕනම කෙනෙක්ටත්, Digital Marketing ගැන උනන්දුව තියෙන ඕනම කෙනෙක්ටත් කිසිම භේදයක් නැතුව සම්බන්ධ වෙන්න පුලුවන්.
* පාඨමාලා කාලය : මාස 3කි
* ආරම්භක දිනය : 2023.04.01
* අවසාන දිනය : 2023.07.08
* දිනය සහ වේලාව : සෑම සෙනසුරාදා දිනකම උදේ 9.00 සිට 11.00 දක්වා
* මාධ්‍යය : සිංහල
* සම්පූර්ණ විෂය නිර්දේශය මෙතනින්
* පාඨමාලාවේ සියලුම විභාග සාර්ථකව අවසන් කළ පසු වටිනා සහතිකයක් (Digital Certificate) හිමිවේ.
* වැඩි විස්තර සහ තාක්ෂණික සහාය සඳහා : 075 6 700 700
Are you finding that despite extensive marketing efforts on platforms such as Facebook, Instagram, YouTube, and emails, your business is not achieving the expected sales? Perhaps inquiries are not flowing through your website as anticipated. The root cause may lie in a lack of precise understanding of your target audience and a failure to resonate with them at the right time and place. Traditional and outdated methods might be holding you back, preventing you from staying updated with the ever-changing global trends and technologies.
In just 12 weeks, our course promises to empower you to independently market your product or service online. The curriculum is designed to be simple, systematic, practical, and delivered in clear Sinhala, breaking away from the monotony of traditional online teaching methods.
This course isn't exclusive to entrepreneurs or businessmen; it welcomes anyone aspiring to become a skilled and proficient Digital Marketer in the future. Whether you have a keen interest in Digital Marketing or aim to develop expertise, this course is inclusive and open to all.
Module 01: Introduction to Digital Marketing: The foundational module covers essential aspects such as the definition of marketing, digital marketing strategies, understanding the digital customer journey, creating customer personas, key digital marketing concepts, benefits, evolution, and the future of digital marketing.
Module 02: Social Media Marketing (SMM): Delving into the realm of social media, this module covers its importance, different platforms, their audiences, the impact on SEO, promoting businesses through social media marketing, viral marketing, social media success tracking tools, content conversion strategies, the role of a social media manager, common mistakes, and the incorporation of AI tools.
Module 03: Facebook Marketing: An in-depth exploration of Facebook, covering its basics, algorithm, content development, page and community management, and insights.
Module 04: Facebook Marketing (Continued): Focused on Facebook audiences, campaign setup, Facebook Pixel, events, ad reporting, and the Facebook Shop feature.
Module 05: Instagram Marketing: Understanding Instagram, its algorithm, basics, advertising, the Instagram Shop, engagement strategies, and influencer marketing.
Module 06: LinkedIn Marketing: This module delves into LinkedIn, emphasizing its importance, marketing strategies, advertising, and outreach techniques.
Module 07: E-Commerce: An exploration of e-commerce, including website concepts, marketing strategies, online purchasing decisions, motivators for shopping online, advantages, discovery e-commerce, and email marketing campaigns.
Module 08: Content Marketing: Introduction to content, its significance, blogging, content writing, types of content, SEO-optimized content creation, proper tag usage, and understanding audience preferences.
Module 09: Search Engine Optimization (SEO): Covering the basics of SEM and SEO, understanding SEO, the importance of SEO planning, how search engines work, the SEO process, on-page vs. off-page SEO, local SEO, and keyword research and planning.
Module 10: Search Engine Marketing (SEM): An introduction to SEM, keywords, search ads copywriting, campaign setup basics, the significance of video marketing, YouTube marketing, account creation, and advertising.
Module 11: Data and Analytics: Exploring digital data, understanding its importance, and hands-on use of tools like Google Analytics and Google Data Studio for reporting.
Module 12: Digital Marketing Strategy Formulation: A comprehensive guide to understanding products, customers, touchpoints, developing digital marketing strategies, channel mix, setting objectives, implementation, monitoring, and evaluation.
The course concludes with various assessments, ensuring practical application of learned concepts in real-world scenarios, covering topics from developing customer personas to creating effective email automation campaigns, conducting SEO website audits, and setting up search engine advertising campaigns. Participants will be equipped with practical skills and knowledge to navigate the dynamic landscape of digital marketing successfully.
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