Amitha is a Digital Marketing professional based in Colombo, Sri Lanka, having more than 15 years’ experience in eMarketing, eCommerce, social media marketing and performance marketing. He started his career in digital marketing in 2004, at a time when the topic of digital marketing wasn't mainstream among the marketing fraternity in Sri Lanka. He joined a Colombo-based online travel agency (Roomsnet.com), catering to European travelers, as an eCommerce executive and held the position of eCommerce manager when he finished his six-year tenure with the company.
In 2010, Amitha joined the global advertising giant Ogilvy as the head of Neo@Ogilvy, a new business unit specializing in digital advertising. Under his leadership, Neo@Ogilvy grew into being the pioneering digital agency in Sri Lanka serving more than twenty local and multinational companies. At the time of his departure from the company in 2020, Ogilvy Digital (formerly Neo@Ogilvy SL) stood as the leading digital agency