Digital Marketing for Beginners : Batch 02 - Complete Syllabus
Module 01: Introduction to Digital Marketing
01. Marketing and digital marketing
02. What is marketing?
03. What is a marketing strategy?
04. What is digital marketing?
05. Understanding the digital customer journey
06. Customer persona
07. Key concepts of digital marketing
08. Benefits of digital marketing
09. Digital marketing evolution
10. How traditional and digital media differ?
11. Understanding the future of digital marketing
12. Jobs in digital marketing
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Module 02: Social Media Marketing (SMM)
01. Introduction to social media
02. Why social media is important?
03. What are social media platforms?
04. Introducing social media platforms and audiences
05. How social media affects SEO?
06. How to promote business through social media marketing
07. What is Viral Marketing
08. Social media success tracking tools?
09. What type of social media content converts best?
10. What is the responsibility of a social media manager?
11. Top social media marketing tools to consider?
12. Some common social media mistakes
13. AI Tools - Tools, Usage, Benefits
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Module 03: Facebook Marketing
01. What is Facebook?
02. Why Facebook is important?
03. What is Facebook Algorithm?
04. Facebook Basics
05. Facebook Content Development
06. Facebook Page Management
07. Facebook Community Management
08. Facebook Insights
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Module 04: Facebook Marketing
01. Facebook Audiences
02. Facebook Campaigns Set Up
03. Facebook Pixel and Events
04. Facebook Ad Reporting
05. Facebook Shop
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Module 05: Instagram Marketing
01. What is Instagram?
02. Why Instagram is important?
03. What is Instagram Algorithm?
04. Instagram Basics
05. Instagram Advertising
06. Instagram Shop
07. Instagram Engagement Strategy
08. Influencer Marketing on Instagram
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Module 06: LinkedIn Marketing
01. What is LinkedIn?
02. Why LinkedIn is important?
03. LinkedIn Marketing
04. LinkedIn Advertising
05. LinkedIn Outreach
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Module 07: E-Commerce
01. What is Ecommerce Website?
02. E-Commerce Marketing concepts
03. The online purchasing decision
04. Top Motivators for Shopping Online
05. Advantages of eCommerce
06. Discovery eCommerce
07. Email Marketing Campaigns
08. Email Automation Campaigns
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Module 08: Content Marketing
01. Introduction to Content
02. Why content is important?
03. Introduction to Content Marketing
04. Introduction to Blogging
05. What is content writing?
06. Introduction to the different types of Contents
07. How to write SEO-optimized content?
08. Use of proper Tags (h1, h2, h3)
09. Attractive Title and Headings
10. Understanding your audience
11. What makes good content?
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Module 09: Search Engine Optimisation (SEO)
01. Introduction to SEM and SEO
02. Introduction and Understanding of SEO?
03. Importance of SEO plan
04. How does Search Engine work?
05. Basics of SEO
06. The SEO Process
07. On-Page SEO vs Off-Page SEO
08. Local SEO
09. Keywords in SEO
10. Keyword research and planning
11. How to use google keyword planner?
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Module 10: Search Engine Marketing (SEM)
01. Introduction to Search Engine Marketing (SEM)
02. Keywords in SEO
03. Keyword research and planning
04. How to use google keyword planner?
05. Search Ads copywriting
06. Campaign set-up basics
07. Importance of Video Marketing
08. Video Marketing
09. YouTube Marketing
10. YouTube Account Creation
11. YouTube Advertising
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Module 11: Data and Analytics
01. What is digital data?
02. Why data is important?
03. Google Analytics
04. Using Google Data Studio for Reporting
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Module 12: Digital Marketing Strategy Formulation
01. Understanding the product/ service or business
02. Understanding the customer and customer decision-making process
03. Understanding customer touchpoints
04. Developing the digital marketing strategy
05. Developing the channel mix
06. Setting up objectives and KPIs
07. Strategy implementation and monitoring
08. Strategy evaluation
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Assessment 01: Develop the Customer Buying Journey
01. Write a Customer Persona for your business’s ideal customer
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Assessment 02: Develop answers for the social media planning questions
01. What are your goals?
02. Who is your target audience?
03. Which social media platforms do my audience use?
04. What kind of content will you need to produce?
05. What is your social media marketing budget?
06. What are your competitors doing on social media?
07. How do you monitor your social media efforts?
08. How do you measure your social media efforts?
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Assessment 03: Facebook Campaigns
01. Select a company/ brand of your choice
02. Pick the objectives you want to achieve from social media
03. Develop a dummy campaign on Facebook Ad Manager
04. Give justifications on why you selected the goal, audience, budget, ad formats and creatives
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Assessment 04: LinkedIn Campaigns
01. Develop a page (dummy page) on LinkedIn for your business
02. Fill in all the information required for the page completion
03. Share screenshots of your dummy page or page URL
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Assessment 05: Instagram Campaigns
01. Select a company/ brand of your choice
02. Develop an influencer campaign plan on Instagram, including the following.
- Name and the profile of the influencer?
- Why did you select this specific influencer?
- What is the campaign you are planning to conduct?
- How will you evaluate the campaign performances?
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Assessment 06: Email Campaigns
01. Develop a 3-step email automation campaign for your eCommerce business
02. Develop the workflows
03. Develop subject lines for emails
04. Develop the creatives
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Assessment 07: Blog Articles
01. Pick a business or a brand
02. Select a topic for a blog article to start your year 2023
03. Show the justification for the topic
04. Write the article and feature the keywords within the article
05. Show the internal links to the website
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Assessment 08: SEO a Website
01. Select a website of your choice
02. Conduct an SEO website audit for your website
03. Develop a report on how to improve the website
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Assessment 09: Search Engine Campaign
01. Select a product of your business
02. Develop a dummy search engine advertising campaign for your product
03. Show objectives
04. Keyword research
05. Ad copies
06. Links
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Assessment 10: Google Analytics
01. Connect your website with Google Analytics
02. Develop a Google Analytics report for your website
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