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Digital Marketing for Beginners : Batch 03 - Complete Syllabus

Course Structure:

Week Number	Date	Digital Marketing Topic	Brief
1		Module 01: Introduction to Digital Marketing	01. Marketing and digital marketing 02. What is marketing? 03. What is a marketing strategy? 04. What is digital marketing? 05. Understanding the digital customer journey 06. Customer persona 07. Key concepts of digital marketing 08. Benefits of digital marketing 09. Digital marketing evolution 10. How traditional and digital media differ? 11. Understanding the future of digital marketing 12. Jobs in digital marketing
2		Module 02: Social Media Marketing (SMM)	01. Introduction to social media 02. Why social media is important? 03. What are social media platforms? 04. Introducing social media platforms and audiences 05. How social media affects SEO? 06. How to promote business through social media marketing 07. What is Viral Marketing 08. Social media success tracking tools? 09. What type of social media content converts best? 10. What is the responsibility of a social media manager? 11. Top social media marketing tools to consider? 12. Some common social media mistakes 13. AI Tools - Tools, Usage, Benefits
3		Module 03: Facebook Marketing I	01. What is Facebook? 02. Why Facebook is important? 03. What is Facebook Algorithm? 04. Facebook Content Development 05. Facebook Page Management 06. Facebook Community Management 07. Meta Business Suite 08. Meta Insights
4		Module 04: Facebook Marketing II	01. Facebook Audiences 02. Facebook Campaigns Set Up - Awareness, Engagement, Traffic, Leads, App promotion, Sales 03. Facebook Pixel and Events 04. Facebook Ad Reporting 05. Facebook Shop
5		Module 05: Instagram Marketing	01. What is Instagram? 02. Why Instagram is important? 03. What is Instagram Algorithm? 04. Instagram Basics 05. Instagram Advertising 06. Instagram Shop 07. Instagram Engagement Strategy 08. Influencer Marketing on Instagram
6		Module 06: LinkedIn Marketing	01. What is LinkedIn? 02. Why LinkedIn is important? 03. LinkedIn Marketing 04. LinkedIn Advertising 05. LinkedIn Outreach
7		Module 07: E-Commerce	01. What is Ecommerce Website? 02. E-Commerce Marketing concepts 03. The online purchasing decision 04. Top Motivators for Shopping Online 05. Advantages of eCommerce 06. Discovery eCommerce 07. Email Marketing Campaigns 08. Email Automation Campaigns
8		Module 08: Content Marketing	01. Introduction to Content 02. Why content is important? 03. Introduction to Content Marketing 04. Introduction to Blogging 05. What is content writing? 06. Introduction to the different types of Contents 07. How to write SEO-optimized content? 08. Use of proper Tags (h1, h2, h3) 09. Attractive Title and Headings 10. Understanding your audience 11. What makes good content?
9		Module 09: Search Engine Marketing (SEM)	01. Introduction to Search Engine Marketing (SEM) 02. Keywords in SEO 03. Keyword research and planning 04. How to use google keyword planner? 05. Search Ads copywriting 06. Campaign set-up basics 07. Importance of Video Marketing 08. Video Marketing 09. YouTube Marketing 10. YouTube Account Creation 11. YouTube Advertising
10		Module 10: Data and Analytics, AI in Digital and ABM Marketing Approach	Part I 01. What is digital data? 02. Why data is important? 03. Google Analytics 4 04. Using Looker Studio for Reporting Part II AI in digital marketing ChatGPT Magic Canva Microsoft Copilot AdVideo Uizard Algolia Part III ABM Marketing Approach HubSpot Copper Apollo

Digital Marketing for Beginners : Batch 03 - Course Introduction

Digital Marketing for Beginners : Batch 03 - Class Guide

Digital Marketing for Beginners : Every Saturday : 7.00 PM - 9.00 PM

Digital Marketing for Beginners : Batch 03 - Day 01 : 2024/02/10

Digital Marketing for Beginners : Batch 03 - Day 02 : 2024/02/17

Digital Marketing for Beginners : Batch 03 - Day 03 : 2024/02/24

Digital Marketing for Beginners : Batch 03 - Day 04 : 2024/03/02

Digital Marketing for Beginners : Batch 03 - Day 05 : 2024/03/09

Digital Marketing for Beginners : Batch 03 - Day 06 : 2024/03/16

Digital Marketing for Beginners : Batch 03 - Day 07 : 2024/03/30

Digital Marketing for Beginners : Batch 03 - Day 08 : 2024/04/06

Digital Marketing for Beginners : Batch 03 - Day 09 : 2024/04/20

Digital Marketing for Beginners : Batch 03 - Day 10 : 2024/04/27

eLearning.lk : Main Telegram Group

Digital Marketing for Beginners - Public WhatsApp Group

Digital Marketing Batch 03 - Offer letter

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