Digital Marketing for Beginners : Batch 03 - Complete Syllabus
Course Structure:
Digital Marketing for Beginners in Sinhala - Batch 03 [LIVE]
Course Structure:
Week Number | Date | Digital Marketing Topic | Brief |
1 | Module 01: Introduction to Digital Marketing | 01. Marketing and digital marketing 02. What is marketing? 03. What is a marketing strategy? 04. What is digital marketing? 05. Understanding the digital customer journey 06. Customer persona 07. Key concepts of digital marketing 08. Benefits of digital marketing 09. Digital marketing evolution 10. How traditional and digital media differ? 11. Understanding the future of digital marketing 12. Jobs in digital marketing | |
2 | Module 02: Social Media Marketing (SMM) | 01. Introduction to social media 02. Why social media is important? 03. What are social media platforms? 04. Introducing social media platforms and audiences 05. How social media affects SEO? 06. How to promote business through social media marketing 07. What is Viral Marketing 08. Social media success tracking tools? 09. What type of social media content converts best? 10. What is the responsibility of a social media manager? 11. Top social media marketing tools to consider? 12. Some common social media mistakes 13. AI Tools - Tools, Usage, Benefits | |
3 | Module 03: Facebook Marketing I | 01. What is Facebook? 02. Why Facebook is important? 03. What is Facebook Algorithm? 04. Facebook Content Development 05. Facebook Page Management 06. Facebook Community Management 07. Meta Business Suite 08. Meta Insights | |
4 | Module 04: Facebook Marketing II | 01. Facebook Audiences 02. Facebook Campaigns Set Up - Awareness, Engagement, Traffic, Leads, App promotion, Sales 03. Facebook Pixel and Events 04. Facebook Ad Reporting 05. Facebook Shop | |
5 | Module 05: Instagram Marketing | 01. What is Instagram? 02. Why Instagram is important? 03. What is Instagram Algorithm? 04. Instagram Basics 05. Instagram Advertising 06. Instagram Shop 07. Instagram Engagement Strategy 08. Influencer Marketing on Instagram | |
6 | Module 06: LinkedIn Marketing | 01. What is LinkedIn? 02. Why LinkedIn is important? 03. LinkedIn Marketing 04. LinkedIn Advertising 05. LinkedIn Outreach | |
7 | Module 07: E-Commerce | 01. What is Ecommerce Website? 02. E-Commerce Marketing concepts 03. The online purchasing decision 04. Top Motivators for Shopping Online 05. Advantages of eCommerce 06. Discovery eCommerce 07. Email Marketing Campaigns 08. Email Automation Campaigns | |
8 | Module 08: Content Marketing | 01. Introduction to Content 02. Why content is important? 03. Introduction to Content Marketing 04. Introduction to Blogging 05. What is content writing? 06. Introduction to the different types of Contents 07. How to write SEO-optimized content? 08. Use of proper Tags (h1, h2, h3) 09. Attractive Title and Headings 10. Understanding your audience 11. What makes good content? | |
9 | Module 09: Search Engine Marketing (SEM) | 01. Introduction to Search Engine Marketing (SEM) 02. Keywords in SEO 03. Keyword research and planning 04. How to use google keyword planner? 05. Search Ads copywriting 06. Campaign set-up basics 07. Importance of Video Marketing 08. Video Marketing 09. YouTube Marketing 10. YouTube Account Creation 11. YouTube Advertising | |
10 | Module 10: Data and Analytics, AI in Digital and ABM Marketing Approach | Part I 01. What is digital data? 02. Why data is important? 03. Google Analytics 4 04. Using Looker Studio for Reporting Part II AI in digital marketing
Part III ABM Marketing Approach
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Please enroll to this course to proceed.
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