As the Director of Product Design at Bayzat, I focus on empowering and coaching designers and cross-functional teams to achieve success. With 20 years of experience in UX and Product Design and a decade of leading design teams, my expertise is crafting user-centric, impactful designs. I’m passionate about AI, Product-Led Growth (PLG), and GTM strategy, and I leverage critical thinking to identify connections and patterns that drive results.