Digital Marketing - Group B - Course Content
Week 01
• Overview of digital marketing
• The importance of digital marketing in today's world
• Different channels of digital marketing
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Week 02
• Develop a Digital marketing plan
• Setting up digital marketing goals
• Understanding your target audience
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Week 03
• What is social media marketing
• Facebook Advertisement with FB Ads Manager
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Week 04
• Understanding Content Marketing (YouTube. TikTok. Blogs)
• Developing a content marketing strategy
• Content creation: blogs, videos, infographics, etc.
• Learn About “Canva”
• Learn About “ChatGPT” and How we can use AI for DM
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Week 05
• SMS, Email Marketing
• Email marketing tools and analytics
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Week 06
• Introduction to PPC advertising
• Setting up a Google Ads account
• PPC analytics and optimization
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Week 07
• Introduction to the Freelancing Platform
• Earn money from Digital Marketing
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Week 08
• Final Project
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